0
“
Greater recognition and enhanced memory, thanks to the long billboard format (12 seconds).
TV Sponsorship & AFP (Advertiser Funded Programming)
Impactful TV communications, off-screen advertising, as similar as possible to programmes fostering the best appearance of your campaigns.
- Objectives
- To capture a region
- To create awareness
- To create brand image
- To enhance your product
- To boost traffic and sales
Contact
- Key figures
Efficiency of your brands
Sponsorship
+
0
%
Progress index for brand image
(Increase between exposed and unexposed)
Source: BDD FTP – Post-test advertising 2017-2023 : 85 cases
+
0
%
Progress index for brand image
(Increase between exposed and unexposed)
Source: BDD FTP – Post-test advertising 2017-2023 : 85 cases
AFP (Advertiser Funded Programming)
1
%
Average approval score of short programs
Source: BDD FTP – post-tests short programs 2017-2023 : 46 cases
+
0
Pts
17 pts of rise in spontaneous recognition for the brand
(Increase between exposed and unexposed)
Source: BDD FTP – Post-test advertising shirt programs 2017-2023 : 46 cases
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