A multi-target digital campaign exclusively on france.tv
Campaign objectives
To promote Calvin Klein underwear brand image among French women. 3 different commercials with iconic female celebrities produced by Sofia Coppola are created to reach 3 different age group.
Targets
Women 18-24 (Maya Thurman-Hawke commercial)
Women 25-44 ( Kirsten Dunst commercial)
Women 45-54 (Rashida Jones commercial)
FranceTV Publicité solution
Calvin Klein digital campaign was exclusively on france.tv. The 3 commercials were broadcast as a pre-roll around shows in affinity with the 3 age target groups. On top of that, Calvin Klein pre-rolls were sold in exclusivity : no other pre-rolls were broadcast next to Calvin Klein pre-rolls.
Results
A CTR (click through rate) exceeding 4% on all devices with a 85% completion rate.
We chose France Télévisions Publicité for our Calvin Klein digital campaign because it offers qualitative environments, good targeting options, and the possibility of premium positions. And - not to forget - the great service, that all requirements have been picked up perfectly and in a always timely manner.