0
%
84% of television viewers exposed feel the brand/program association is legitimate
Product placement
Communicating differently in a film or fictional programme by integrating your brand in the scenario or decor
- Objectives
- To allow the transfer of value
- To create awareness
- To place your product in real-life situation
- To create brand image
Contact
- Key figures
+
0
pts
+19 points of very good opinion for product placement exposed brands vs unexposed brands.
Source: Harris Interactive – November 2020
Product placement offers
2 possibilities:
• Classic product placement
Your product at the heart of the filming. 100% customizable.
• Next-generation product placement via the Mirriad technology
Take advantage of the augmented reality technology developed by Mirriad to naturally integrate your brand during post-production right into the heart of France Télévisions’ series and fiction.
Examples
Cartier X Dix pour cent
Mariages.net X Plus Belle la Vie
O2 care services X Plus Belle la Vie
Oxford X Un Si Grand Soleil
Seat X Cassandre
France Télévisions Publicité
64 avenue Jean-Baptiste Clément
92641 Boulogne Cedex
01 56 22 62 00