- Key figures
GROWING AMONG THE 15-24 age group
STRONG AFFINITY WITH THE 25-49 AGE GROUP (IND.143)
Source: Médiamat’Thématik V41/Overall audience/Coverage base 4+/Evolution versus survey 39/
Profile by age base 4+, by category base 15+/Affinity and gender base 15+
TRACE Latina, 100% Latin and 100% urban content
Salsa, cumbia, reggaeton, tango, merengue, bachata, hip-hop…TRACE Latina features the diversity of Latin music.
The channel is unique in its selection of 100% Latin and 100% urban content: a genial and festive programming with thematic hits such as TOP 10 Caliente (which offers the current most appealing videos) or 100% Party (a combination of the best tunes for dancing, old and recent both), TOP 10 URBAN LATIN to discover Latin Rap or Latin Trap through artists like Farruko, Chris Jeday, Bad Bunny or Annuel AA, or FOCUS VERSUS where two artists perform a duet with their clips for 1 hour…
Already marketed by FranceTV Publicité in the French overseas territories, and is now available to advertisers in metropolitan France.
As such, FranceTV Publicité announces the creation of a unique Trace product including the coupled sale of the Trace Latina and Trace Urban channels.
Marketing:
Target thematic packs: Women and Millennials
Broadcasting:
Bouygues, Canal, Free, Numericable, Orange, SFR, Molotov, Videofutur
