Africascope Maghreb results synthesis
- More than 5 hours of TV and Digital consumption every day by the general public
- France 24 and TV5monde: two recognized channels and a privileged status in maghreb region with 3.8 million viewers weekly
- An even stronger positioning for the two channels on the C-Level executives, with 54% weekly audience
Study methodology
- Annual study carried out by Kantar Media
- The 3 countries Morocco, Algeria and Tunisia constitute the geographic scope of the survey
- Survey carried out between October and November 2019 and administered via phone
- The sample is made up of 5,064 individuals including 659 C-Level executives from major urban areas of the Maghreb region (Casablanca, Rabat, Marrakech, Tangier, Fez, Algiers, Oran, Constantine, Annaba, Grand Tunis, Sousse and Sfax)
- The reference universe represents 13,591,000 individuals 15+ in urban areas, including 887,000 C-Level executives
