Carte Noire, assisted by Hervé Labeille & Associés, has opted for the next-generation product placement developed by the British startup Mirriad for Dix pour Cent, France 2’s flagship television series.

Mirriad has developed a patented artificial intelligence technology that enables the dynamic insertion of brands and/or products during post-production in series and films broadcast by the France Télévisions Group thanks to an augmented reality process.

In post-production, Carte Noire’s products (packets of coffee and branded cups) were naturally inserted in Season 4 of France 2’s famous series.

This innovation significantly improves viewers’ experience and is an effective lever to grow the visibility of brands and the performance of advertising campaigns.

FranceTV Publicité offers its partners a number of customized product placement solutions:

• Soap operas, in Plus belle la vie,
• Prime time, for presence in the most popular shows broadcast by public television: Candice Renoir, Astrid et Raphaëlle, Dix pour cent, Tropiques Criminels, etc.,
• Web series, such as Carrément Craignos and Skam, broadcast on France.tv and Slash, which mostly target millennials.