|
|
|
Special conditions for the travel and tourism sector
at France Télévisions Publicité until 31 May 2021
|
|
We continue to support the Travel and Tourism sector and offer more flexibility and no-cost cancellations and deferrals throughout the public health crisis. Specifically, France Télévisions Publicité allows you to cancel or postpone all your TV or digital advertising campaigns broadcast until 31 May 2021.
|
|
|
|
|
|
|
|
|
|
The French and holidays in 2021
|
|
|
|
|
|
|
|
|
|
39% of French people say they are ready to travel outside Europe as soon as they are vaccinated.
|
|
|
|
|
For 45% of French people, the travel budget will remain unchanged in 2021.
|
|
|
|
|
For 51% of French people, the main criteria for their future holidays are nature and outdoor activities.
|
|
|
|
|
|
|
|
|
Source: European Traveller Intelligence Monitor 2021
|
|
|
|
|
|
|
|
|
|
France Télévisions Publicité leader among the target group
of travel and holidays intentionists
|
|
Optimize your TV or digital targeting by communicating on the target of travel and holidays intentionists, a target built from recent digital behaviour observed.
France Télévisions is the leading TV offer with 27.2% of audience share on this target in February 2021.
First TV sales house also with 17.7M unique monthly visitors for our digital offer.
|
|
|
|
|
|
|
|
|
Source: Médiamétrie Mediamat, travel and holidays intentionists (8 020 000 individuals, Internet users who visited travel and tourism websites), Febuary 2021 / Cibles + 2020 3 screens, monthly unique visitors
|
|
|
|
|
|
|
|
|
|
Keep up to date with travel enthusiasts with France 24
|
|
A pack offer specifically designed around programs of interest to travel addicts. Culture, environment, weather and discovery are on the agenda to capture your core target*.
*Examples of programs to be sponsored on France 24: Éléments Terre – Vous Êtes Ici – Paris des Arts
|
|
|
|
|
|
|
|
|
Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332 050 038
|
|
|
|
|
|
|
|
