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The Walt Disney Company France chooses FranceTV Publicité
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The Walt Disney Company France has appointed FranceTV Publicité to handle the advertising of its two children’s channels, Disney Channel and Disney Junior, from September 1st 2021.
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With the integration of Disney Channel and Disney Junior, FranceTV Publicité has become the number one youth advertising network in terms of monthly reach of the 4-10 age group, with more than 1 million viewers*.
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FranceTV Publicité is the 3rd largest sales house for thematic channels with nearly 18 million monthly viewers**.
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An exceptional Tour de France with record audiences
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Audiences have confirmed the undeniable power of the Tour de France, one of the most watched sporting events in the world.
7 sponsor advertisers have placed their trust in FranceTV Publicité for this new edition of the Tour: E.Leclerc, Zwift, Škoda, Century 21, Krys, Probikeshop and Senseo.
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42.4 million French people watched at least one minute of the Tour on our channels, an all-time record.
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3.8 million viewers on average for the France 2 afternoons and 39.4% audience share, the best audience for a Tour de France since 2017.
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A peak of 7.9 million viewers at the finish of the Tour.
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France 24 still growing in Europe!
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12M viewers weekly in Europe
in TV and digital environment for
individuals aged from 16 to 67***.
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7.1M affluent viewers weekly in Europe
in TV and digital environment on Affluent European among the TOP 13****.
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An event offer for the next James Bond movie
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The release of the next James Bond film “No Time to Die”, scheduled for April 2020, is finally scheduled for 6 October in France!
France Télévisions is joining this event and will offer from October 1st, and for 10 days, an ephemeral channel on France.tv that will broadcast the entire 25 films.
We propose to our advertisers to join this channel with an exclusive and eventful digital offer.
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Sources :
*Médiamétrie Médiamat’Thématik V41 January-June 2021 – Consolidated audiences
Youth universe: FTP: Warnermedia (Boing, Boomerang, Boomerang +1 and Cartoon Network) and The Walt Disney Company (Disney Channel, Disney Channel+1 and Disney Junior) / M6 Group: M6 Group (Canal J and Tiji), Viacom (Nickelodeon, Nickelodeon +1, Nickelodeon Teen and Nickelodeon Junior) / Canal + Group: Teletoon+, Teletoon+ +1 and Piwi+
**Médiamat’Thématik V41 (January-June 2021) – 100% thematic channels (Basis 100)
***GWI 2020 in Europe
**** Affluent Europe 2021 – Ipsos
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Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332 050 038
Vos données à caractère personnel sont traitées conformément à notre Politique de confidentialité tiers
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