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RESULTS ARE IN!
This year Affluent Europe changes its universe
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Our channels remain popular among affluent Europeans.
Over 45% of our audience is among the European decision makers.
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Source: Ipsos Affluent Europe 2022
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Top ratings for the Tour de France
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37.3M viewers have watched the Tour de France since
the start of the race
on July 2022.
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8.4M viewers watched the end of the 12th stage for the climb to Alpe d’Huez on Thursday 14 July.
Best average audience (6.4M) for a Tour stage since at least 2006!
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12.7M video views on our digital platforms,
up significantly from 2021 (+3.2M).
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Sources: Médiamétrie Mediamat – threshold of 60 non-consecutive seconds / Médiamétrie eStat
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France Televisions advertising leader each month
with 29.1% of over 4 y.o audience share
(+0,3% vs 2020/2021)
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82% of French people watch France Télévisions programs every week.
Public television is a common good that accompanies the French with reference information, a diversity of content and the biggest events that bring people together and make the difference in public service.
51 million French people watched major sporting events on France Télévisions’ channels and offerings*.
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Sources: Médiamétrie Mediamat – including France 4, 4 y.o+ / EStat: web, apps, connected TV and Free
*threshold of vision: 15′ unit threshold
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FranceTV Publicité boasts nearly 17 million monthly viewers of its thematic channels in France and is now in the top 3 thematic advertising networks, following Médiamat’Thématik’s publication of Survey 43 on Tuesday 12 July.
FranceTV Publicité is the number 1 TV advertising network for kids, reaching 2 million viewers in the 4-10 years old target (49.5% of the target audience share) monthly.
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Source : Médiamétrie Médiamat’Thématik V43 (03/01/22- 19/06/2022). Reach in % calculated on the basis of individuals aged 4 and over receiving television via satellite, ADSL, cable or optical fiber.
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Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332 050 038
Vos données à caractère personnel sont traitées conformément à notre Politique de confidentialité tiers
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