"We are delighted to be continuing our collaboration with Altmann + Pacreau. Sport programmes have always been a core part of our group's identity. Every year, almost 55 million French people watch sport on our channels, and more than 9 out of 10 young people follow live sporting events. Our group's mission is to make these unique moments in the life of the nation accessible to all French people, to offer them moments of excitement that transcend generations, regions and cultural divides. Our role, on the advertising side, is to make these major events accessible to all advertisers by offering them the best possible place to showcase their brand on the world's largest playing field."

"The challenge for FranceTV Publicité was to let advertisers and media agencies know that all these major sporting events offer opportunities for their brand to shine. Rather than a purely quantitative argument based on figures and commercial offers, we opted for an emotional approach featuring a funny film with a quirky tone, in which the main character, Bertrand, refuses invitation after invitation from his colleague, his neighbour and even his daughter because he is so excited about following sporting events on France Télévisions. It's a reminder that France Télévisions sets the bar for sport media, all year round and for every audience. The way to win over advertisers is often to demonstrate that you appeal to the widest possible audience."