FranceTV Publicité is proud to present the official programme for the second edition of Attention•Day, which will be held as a live-streamed TV programme on the 28th of May, from 10am to 11am.
Presented by Mélanie Taravant, this special edition will reveal the final results of the “Cultivons l’attention” (“Cultivate attention”) study. This session will present the measurement of various video levers as well as the different criteria for better advertising attention
During the event, we’ll hear from a variety of French media specialists, who will help shed some light on the results and share their expert opinions.
Our programme for the 28th of May
10:00am: Introduction
Marianne SIPROUDHIS – CEO, FranceTV Publicité
Advertising attention How to understand the dynamics of TV and video advertising?
Alexandre GUERIN – CEO, Ipsos France
Valérie MORRISSON – Managing Director, CESP
Corinne ABITBOL – Managing Director of Marketing Science, Omnicom Media Group France
Advertising attention: how do we optimise it in our TV and Video strategies?
Meryem AMRI – Media Intelligence Manager, Publicis Media France
Raphaël PIVERT – Business Media Science Director, GroupM (WPP)
Faïza RABAH – Insights Director, Havas Media Network
Julie HUMEAU – Head of Business Intelligence and Insights, Dentsu
11:00am: Conclusion
Radovan ALEKSIC – Deputy Marketing & Strategy Director, FranceTV Publicité
