After the unprecedented success of the Olympic Games, France Télévisions will be offering French viewers larger-than-life coverage of the Paralympic Games, with more than 300 hours of live programming from 28 August to 8 September.
As the official broadcaster of the Paris 2024 Paralympic Games, France Télévisions is continuing its commitment to promoting paralympic sport across the entire network. A multi-stream service will be offered on the france.tv digital platform to make sure viewers don’t miss one moment of the sport events.
Seven advertisers will be sponsoring the world’s greatest paralympic event on France Télévisions: Allianz, Coca-Cola, Samsung, Toyota, Accor, Carrefour and LVMH.
Throughout the competition, each of them will be accorded a wide-reaching presence on France 2, France 3, france.tv and the France TV Sport social media platforms.
On 28 August, they will feature in a special edition advertising screen, “Top Départ”, aired on France 2 just before the start of the opening ceremony. They will also be offered an exclusive, unique 32” Bumper to accompany the opening ceremony and the closing ceremony on 8 September.
As was the case for the Olympic Games, FranceTV Publicité is bolstering its commitment to promoting accessibility for the deaf and hard of hearing by offering all advertisers the possibility of subtitling their spots.
