Audiences
A legendary first week for the Paris 2024 Olympic Games
France Télévisions has been offering exceptional coverage of the Olympic Games, with more than 50 hours of live content every day available on France 2, France 3, France 5, the 1ère network and the online channel PARIS 2024 on france.tv.
The opening ceremony of the Paris 2024 Olympic Games, broadcast live and exclusively on France Télévisions’ channels, generated unprecedented excitement making it the most watched TV programme in French TV history:
More than 24.4 million viewers and an audience share of 83.1%
Since the opening of the Olympic Games, French viewers have showed their incredible support for all the athletes and sporting events. This collective excitement translates into some record-breaking figures:
57.6 million French viewers watched the Olympic Games on France Télévisions.
Channels in the France Télévisions network recorded an audience share of 53.6%:
France 2, an all-time leader, recorded an average audience share of 36.1%.
France 3, the network’s second highest performer, had an average audience share of 14.4%.
Spectacular audience numbers:
Peak of 14.5 million viewers during Léon Marchand’s 4th gold medal win.
Peak of 13.5 million viewers during swimmer Léon Marchand’s historical second gold medal win.
Peak of 13 million viewers for France’s victory in the judo event.
Peak of 11.6 million viewers for France’s gold medal win in Rugby Sevens.
Historic records for the france.tv platform since the start of the Olympics
After 10 days, the platform france.tv has already racked up 138 million video views, equivalent to more than double the views counted for all events during the Tokyo Olympic Games.
The dedicated online channel “france.tv Paris 2024” already has 26 million video views** alone and 8 million viewers since the start of this year’s Olympics.***
The “FANZONE” live chat has already reached 1 million users.
Source: Médiamétrie, Médiamat Quotidien, Individus 4+. Reach view threshold: 60 seconds non-consecutive.
*Source: 2024 Olympics – Bilendi & Respondi daily listening summary for France Télévisions.
**Source: eStat Médiamétrie
***Source: Médiamétrie :TV Extended, 60 second threshold.