A 100% branded content offer at the heart of the successful drama Dix pour cent
Objectives
- Notoriety objective
- Extend TV sponsorship with content creation around Garofalo products
Target
- Women 35-59 age group / Upper socio-professional categories
Offer
Production of 3 branded content intros under the "Dix pour cent" license:
- Three 100% digital videos hosted by chef Denny Imbroisi, producer Dominique Besnehard and actor Assaad Bouab drawing parallels between the secrets to making good pasta and making good TV series.
- 1 branded channel on the france.tv platform
- Episodes relayed across the series' social networks
Results
- 36,143 video views 53% Average playback rate
