ROI Partenaire with BADOIT

Objectives

To implement an innovative proposal based on ROI, in addition to the media KPI, in order to increase the turnover of the BADOIT brand.

Target

Reach BADOIT buyers and also recruit new consumers.

Offer

Analyze ROI generated by FTV vs. the average ROI of competing channels, overall, for all BADOIT communication for the year. The analysis is done via an econometric model developed by their agency GroupM, FTV's engagement > at least 10% higher ROI vs. competitors' overall ROI.

Results

FTV ROI vs. competing channels’ ROI: +28%

"At Danone, one of our obsessions is measuring the effectiveness of our investments, in order to better manage them. FranceTV Publicité's innovative offer -ROI Partner- immediately appealed to us and we decided to test it with our Badoit brand. Thanks to the measurement model developed by GroupM, we were able to measure the effectiveness of each platform and their evolution over time. The results demonstrated the clear impact of France Télévisions and allowed us to inform future choices with tangible evidence of business impact."

Objectives

Target

Offer

Results

In same category

Back Market X Plus Belle La Vie

Dordogne Périgord Tourisme x FranceTV Publicité