Objectives
Promotion of the new FOLIO+LYCEE collection, launched in September 2019, which aims to support high school students, especially those in 1ère (Grade 11/Year 12), in their preparation for the new 2020 French Bac exams.
Target
High school students, future high school students and parents
Offer
A 1-minute-30-second branded content video streamed on Facebook, Twitter and Instagram, Brut. in partnership with FOLIO, hosted by Cyrus North, popularizer of philosophy on YouTube. Native integration of Folio at the heart of the video: synopsis of "Phèdre" by Cyrus North, presentation of the new FOLIO collection.
Result
754,000 global video views: Facebook, Twitter, Instagram 35,000 interactions (reactions, comments, shares, retweets)
