FranceTV Publicité launches a new communication initiative to show its support for advertisers: #comSOLIDAIRE
For the remainder of the current lockdown, FranceTV Publicité is making a number of its advertising slots and inventories available free of charge. The #comSOLIDAIRE initiative will mean ads can be placed at the heart of all its publishers’ programs. It is aimed at those companies doing their bit by offering their services cost-free to help the French population during this difficult period.
The special “companies for solidarity” offer is reserved for five advertisers per week and concerns all sectors of activity, excluding media, telecommunications, broadcasting, and publishing.*
The #comSOLIDAIRE scheme includes:
– TV: a week-long campaign with one slot per day on the following channels:
France 2, France 3, France 4, France 5, France Ô, France 24, TV5MONDE, 13ÈME RUE, E!, SYFY, Warner TV, Toonami, National Geographic, National Geographic Wild, Voyage, MyzenTV, Melody and Trace Urban.
– Digital: a one week campaign with 100,000 impressions on:
France.tv, Radio France and Plus Belle la vie.
""We are firmly convinced that communication helps bring meaning to people’s lives. Never has this been more important and that is why we are running this campaign. A number of companies are going the extra mile and showing real leadership in these very testing times. We at FranceTV Publicité want to do everything we can to help those companies gain the visibility they deserve. Their sense of solidarity and on-the-ground efforts benefit us all."
Offer valid from 24/03 to 19/04 and reserved for the first five advertisers per week.
The following are eligible:
Foundations and companies that want to offer consumers their services temporarily free of charge, excluding companies in the media, telecommunications, publishing and broadcasting sectors.
Maximum 30-second format – both TV and Digital.
Subject to the agreement of the publisher and the advertising network.
