DESTINATION 2024
A STEP AHEAD FOR THE ADVERTISING OF TOMORROW
In a landscape that is changing at breakneck speed, but also in the face of over-solicited audiences, FranceTV Publicité’s strategic plan, “Destination 2024” aims to stay one step ahead in terms of the attention it pays to its audiences through its programmes and the connection it makes with brands through its advertising solutions.
FranceTV Publicité has built its strategic plan for 2024 in this spirit.
A step ahead in offering the best advertising environments in contexts that interest and inspire French audiences, programmes that reconnect citizens with each other, and that bring regions and generations together.
A step ahead in attracting the younger generations by adapting its editorial writing and reinventing its advertising formats, notably through the launch of Brut.Pub.
A step ahead to look forward together towards the summer of 2024 with the exceptional event of the Olympic and Paralympic Games, accessible to all French people thanks to France Télévisions. In this context, FranceTV Publicité will allow advertisers to associate themselves with unique spaces of expression, with premium TV-VOL advertising offers available for purchase from 26 September 2023 exclusively on its ADspace platform.
A step ahead in building tomorrow’s measurement indicators right now, taking into account attention, the only factor capable of making an impression and creating a quality bond with the audience. The aim is to create a common French TV/ cross video standard for advertising attention to optimise media planning and reduce the carbon footprint of advertising campaigns.
A step ahead to continue innovating for ever greater efficiency with the acceleration in the amplification of adressable TV-TV performance, the precision of consumer targeting and a better knowledge of local data and retail media in order to offer its partners finely targeted communication that is therefore better appreciated and more effective.
FranceTV Advertising is one step ahead , with you and for you.
Marianne Siproudhis, CEO of FranceTV Publicité.
The advertising newtork of the leading French audiovisual group
FranceTV Publicité is the advertising network of the France Télévisions Group, the leading French audiovisual group, which has a 29,2% television audience share in France (an average of 31.4 million daily viewers), a digital audience of 28.4 million monthly Unique Visitors and 830 million videos views per month on all its digital platforms (france.tv, social networks, partners). It has 300 employees and markets advertising space for nearly 40 television channels, including France 2, France 3, France 4, France 5, 1ère, TV5Monde, France 24, Trace Urban, Melody, Cartoon Network, Boomerang, Boing, Warner TV, National Geographic Wild, Sport en France, Museum TV… as well as nearly 30 websites and mobile applications, such as france.tv, franceinfo, Météo-France, Radio France, Brut, allodocteurs.fr…
A company for both, men and women
The France Télévisions Publicité teams include 299 male and female employees. They comprise 63% women and 82% executives. The average age is 40 years and the average age of recruitment is 33 years for women and 34 years for men. The average years of experience are about 8 years. The teams of mainland France have recently recruited 45 employees of France Télévisions Publicité Inter-Océans present in the French overseas departments and French overseas territories, whose average age is 44 years and the average years of experience are 14 years.
Equal pay
Rewards
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- October 11, 2022
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- October 29, 2021
- November 11, 2019
- September 11, 2019
