Last week, NBCUniversal International Networks and Direct-to-Consumer announced the launch of the DreamWorks channel in France before the end of the year.
The channel, geared toward children and the whole family, will be marketed by FranceTV Publicité.
With this, DreamWorks expands FranceTV Publicité’s offering alongside the three NBCUniversal International Networks and Direct-to-Consumer channels already marketed by the network: 13ÈME RUE, SYFY and E!.
The new channel will offer families hundreds of hours of high-quality programming with award-winning TV series from around the world and iconic characters from DreamWorks Studios’ biggest hits like “Puss in Boots,” “King Julien” and “The Croods”.
"Youth is one of the major pillars of our FranceTV Publicité program offering. We are delighted and proud to extend our partnership with NBCUniversal. This new agreement will allow FranceTV Publicité to concentrate the marketing of a strong and coherent youth offering and will enable NBCUniversal International Networks and Direct-to-Consumer to benefit from all of the network's expertise in this area."
Marianne SiproudhisCEO of FranceTV Publicité