On 29 June 2023, FranceTV Publicité launched its very first edition of Attention.Day, a new skills-building event focused on boosting audience attention and optimising video planning.
During this event, FranceTV Publicité and Ipsos, in partnership with Tobii, presented the top trends revealed by a brand-new French study helping to identify and quantify the greatest drivers of advertising attention, in a sector that is looking increasingly towards TV Cross-Screen advertising strategies.
With the aim of establishing a French attention standard, FranceTV Publicité is launching a second edition this 28 May from 10am to 11am (8am to 9am GMT), in a live stream format specially designed for all advertising partners and media agencies.
Hosted by Mélanie Taravant, this special 2nd edition will reveal the results of the “Cultivons l’attention” (“Cultivate attention”) study, assessing the performance of various video channels such as TV, BVOD, OLV, and social networks. It will also outline strategies for enhancing and promoting optimal advertising engagement, looking at topics such as context, format, device compatibility, and viewing experience.
We’ll hear from a variety of French media specialists (research institute, media agencies, inter-branch organisations), who will help to shed some light on the results and share their expert opinions.
