FranceTV Publicité launches Une minute pour l’emploi, a new infomercial sponsored by Pôle emploi

Articles
October 24, 2019

The new infomercial created by FranceTV Publicité and the agency Equancy (executive production: Elephant At Work) with Pôle emploi, which will be shown until 27 December 2019, provides advice on a range of employment matters.

France 3 viewers can watch Une minute pour l’emploi at around 8 pm Monday to Friday. 38 different episodes (giving 55 broadcasts) take a light-hearted look at topics as diverse as writing a CV, finding training or sandwich courses and posting a job offer.

As career changes become more common and recruitment rises (up +3.5 points on 2018), Pôle emploi is innovating and reemphasizing its position as an essential provider of solutions and advice to the widest possible audience.

We like to put together exclusive, useful and value-creating information campaigns. Employment is one of our viewers’ major concerns and creating an infomercial with Pôle emploi enables us to connect to our large audiences every weekday, giving them the guidance they need. As the leading public audiovisual group’s advertising agency, we develop creative ways to communicate on subjects of general interest, like here to facilitate access to employment for all. That’s wholly consistent with our public service mission, which makes the individual a top priority.

When two public services, Pôle emploi and France Télévisions, join forces to give advice on employment, that gives Une minute pour l’emploi, an innovative infomercial that benefits everyone.

All the infomercials, plus advice sheets, articles and video content, are available on the uneminutepourlemploi.fr website.

Short programs Sponsorship