INA chooses FranceTV Publicité to market its website’s video library

Press releases
May 20, 2020

FranceTV Publicité has won the call for tenders launched by INA (French National Audiovisual Institute) to exclusively market the entire video collection of its ina.fr website.

INA is the heritage medium for the French public audiovisual sector and provides a range of digitalized editorial content. It helps to put current events into context and perspective, while sharing and distributing our audiovisual heritage.

In 2019, the ina.fr website, which offers more than 50,000 hours of programs, attracted 27.9 million unique visitors. A total of 71 million pages were viewed on the website.

We are very pleased that INA has chosen us to market the very high quality video content it offers to the French public on ina.fr. INA, France Télévisions and Radio France, along with France Médias Monde and TV5 MONDE, share the same public service mission of informing, entertaining and educating the French public. It therefore makes perfect sense for FranceTV Publicité to represent INA on the advertising market.

We are delighted that France Télévisions Publicité is now the video advertising network for the ina.fr website. Voted 'Advertising Network of the Year' in 2019 by advertisers and agencies, FranceTV Publicité stands out for its commitment to innovation in a digital advertising market that is undergoing major and ongoing transformation. Our two organizations have much in common including, within the public audiovisual sector, a shared determination to deliver quality video content to as many people as possible, helping them to understand both the world in which we live and where we have come from."

Valérie

Blondeau

Communications and Public Relations Director

Head of Communication / PR

+33 1 56 22 62 52

Alexis

Blanc

Deputy Director of Communication

+33 1 56 22 62 04

Digital