International Newsletter #11

FranceTV Publicité continues to support the travel/tourism sector

and launches “Rendez-vous en Europe by FranceTV Publicité” 

The “Rendez-vous en Europe” offers allow advertisers to benefit from the power of FranceTV Publicité’s ecosystem to communicate with the French and European public on 5 key channels: France 2, France 3, France 5, TV5Monde Europe and France 24.

51% of TV5Monde Europe and France 24’s weekly audience of influential Europeans* plan to travel to Europe in the next six months. They spend on average +20% on air tickets than the average European influencers, and +28% on hotel rooms over the year. 

Partners will be able to postpone or cancel their campaigns free of charge until 30 June 2021.

Source: *Affluent Europe 2020 – Ipsos – Weekly audience on 17 countries in Europe.

Eurovision at its highest in 10 years

On Saturday 22 May 2021, France 2 broadcast the Eurovision final live from Rotterdam in the Netherlands, awaited by millions of viewers. Once again, the show demonstrated its power and achieved its best audience for ten years thanks to the performance of the French representative, Barbara Pravi, who was one of the favourites.

French people watched Eurovision. A 10-year record.

Audience share for the program, strong leader.

A peak audience of 6.8 million viewers for Barbara Pravi’s performance.

Source: Médiamétrie Mediamat, 4 years and older

2021 Tour de France offers

From June 26th to July 18th

Join a prestigious and popular event around the 108th edition of the Tour de France in different regions of the world.

Source: GWI Countries – Mexico, Argentina, Brazil, Colombia in 2020 (All internet users), Greece, Netherlands, Belgium, France, Spain, Portugal, Ireland, Italy, Romania, Switzerland, Austria, UK, Denmark, Sweden, Poland, Germany, Russia, Turkey in 2020 (All internet users) on weekly TV audiences / Africascope Maghreb 2020 – TV5 Monde weekly audience in 2020 

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Stéphanie Gaumont
International and Overseas Managing Director
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Wissam Sahraoui 

International Marketing and Sales Director

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Laetitia Sampic
International Sales Manager
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Félicie Genest
International Sales Manager
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Sébastien Beruard

International Sales Manager

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Mar Serrano
International Sales Manager
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