International Newsletter : Audacity is at the heart of FranceTV Publicité’s new communication campaign

FranceTV Publicité is rolling out its “adressable.tv” offer

in the Travel Tourism Sector

 “Adressable.tv” offers advertisers the possibility of communicating with French households in a targeted and personalized way based on geotargeting criteria or household typology.

Thanks to French TV boxes operator (bought by internet service providers: Orange, Bouygues, SFR), we will be able to broadcast different add spots according to the household in linear TV on France TV channels.

This offer combines the power and brand safe context of TV and the granularity of digital targeting.

France 24 & TV5MONDE strong among Affluent Europeans

9M users monthly

among the top 20% richest Europeans

4.1M weekly viewers

among Affluent Europeans

Audacity is at the heart of FranceTV Publicité’s

new communication campaign

One year after the launch of its campaign on meaningful and responsible consumption, FranceTV Publicité is celebrating Audacity this autumn.

The clip invites advertisers and agencies to be Audacious in meeting tomorrow’s challenges. In one minute, it makes a connection with the Audacity of researchers in developing a Covid-19 vaccine in such a short period of time.

TV5MONDE turns Green

TV5MONDE turns green after adding a new 52 minutes weekly slot called OXYGENE, dedicated to environmental themes.

TV5MONDE is launching its new sustainable tourism web-series: “Voyage vert vous”. Five-minute episodes from around the world to discover the wonders of the planet and the many initiatives to protect it, available on the channel’s travel page.

Contact us

Stéphanie Gaumont
International and Overseas Managing Director
Contact by email

Wissam Sahraoui 

International Marketing and Sales Director

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Laetitia Sampic
International Sales Manager
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Félicie Genest
International Sales Manager
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Sébastien Beruard

International Sales Manager

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Mar Serrano
International Sales Manager
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Source : Affluent Europe 2021 – IPSOS

Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332  050 038

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