As we emerge from the health crisis, television has a duty to support advertisers in their recovery over the short, medium and long term. The #ROITV3 survey: TV, the cornerstone of an effective media strategy, offers tangible and comprehensible answers and indicators for implementing the most appropriate media strategies for a sustained recovery.
As with SNPTV’s first #ROITV survey in 2019, this latest #ROITV3 survey proves once again that television remains the highest contributor to sales among all media, making it the medium of choice in terms of performance.
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