International Newsletter : Tour de France 2023: Release of new special offers

TOUR DE FRANCE 2023: Release of new special offers

The world’s most prestigious cycling race will be back on France Télévisons from Saturday 1 July 2023 until 30 July.

The Tour de France attracts a very large audience every year, with a record year in 2022, which brought together 42 million viewers for the men’s race and 20 million viewers for the women’s race.

FranceTV Publicité is offering its partners the opportunity to communicate at the heart of the world’s most beautiful race by sponsoring increasingly immersive and innovative devices.

Please contact your sales manager for more information.

Six Nations Tournament: best audience since 2006

France Télévisions, the historic broadcaster of the event, offered exclusive live coverage of the 15 matches of the 2023 Six Nations Tournament from 4 February to 18 March.

37.5M French people watch the Six Nations Men’s Tournament on France Télévisions

3.8M average viewers for each game

30.6% average audience share

7.3M video views on France.tv digital platform. An historical record (+20% vs 2022)

Source: Médiamétrie Mediamat – 10 consecutive seconds reach – individuals 4 y.o+ // eStat

TV5 Monde and France 24:

 an international audience interested in business travel

9% of total respondents

who have made a business airtrip in the past 12 months watch TV5 Monde. Index 193*

9% of total respondents

who booked a business hotel night watch TV5 Monde. Index 185*

12% of total respondents

who have made a business airtrip in the past 12 months watch France 24. Index 195*

11% of total respondents

who booked a business hotel night watch France 24. Index 181*

Source: Ipsos Affluent Global Europe 2022 / *Base 100: all European Affluent audience

Roland-Garros is back from May 22 to June 11, 2023

on France Télévisions

After a successful 2022 edition, the France Télévisions group will again offer unique and premium coverage of the competition this year.

FranceTV Publicité won 3 new awards!

FranceTV Publicité won the TOP/COM Corporate Business Gold Grand Prize on Wednesday April 12 in the “General interest advertising” category.

On the other hand, as part of the Content Marketing Trophies, the agency was awarded 2 prizes:

• A Silver trophy in the “Experience” category thanks to the Let’s Play device, a unique gamified experience imagined with the start-up Play’Ads for E.Leclerc during the Tour de France 2022 in Lille.
• A Bronze trophy in the “Social” category thanks to the Happy Meal Reading Club developed for McDonald’s.

Contact us

Stéphanie Gaumont
International and Overseas Managing Director
Contact by email

Wissam Sahraoui 

International Marketing and Sales Director

Contact by email

Laetitia Menard
International Sales Manager
Contact by email

Félicie Genest
International Sales Manager
Contact by email

Sébastien Beruard

International Sales Manager

Contact by email

Mar Serrano
International Sales Manager
Contact by email

Contact us for your remarks, your expectations

Find our news on our website

Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332  050 038

Vos données à caractère personnel sont traitées conformément à notre Politique de confidentialité tiers