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After the roaring success of Attention.Day #1, FranceTV Publicité is launching a second edition which will be taking place next 28 May from 10am to 11am (8am to 9am GMT).
Presented by Mélanie Taravant, this special edition will reveal the final results of the “Cultivons l’attention” (“Cultivate attention”) study. The session will weigh up the pros and cons of various video channels and the criteria to drive better audience attention in advertising.
During the event, we’ll hear from a variety of French media specialists, who will help shed some light on the results and share their expert opinions.
I hope to see you all there online to hear the results.
In the meantime, you can check out these two short videos by FranceTV Publicité on the topic of attention.
Best wishes.
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