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FranceTV Publicité was named Advertising Sales House of the Year 2024
at the 8th edition of “the Grand Prix Stratégies de l’innovation média”
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FranceTV Publicité was honored as the Advertising Sales House of the Year 2024 and was recognized with 6 prizes, including the “Grand Prix Stratégies de l’innovation media” for the series “Sambre,” showcasing the industry’s appreciation for their innovative efforts.
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FranceTV Publicité presents the results of its new global
study on TV and video advertising attention
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France Télévisions Publicité revealed the final results of the “Cultivons l’attention” (“Cultivate attention”) study on May 28.
The study measures different video levers (TV, BVOD, OLV, social media) and presents the criteria which determine optimal advertising attention (context, format, device, viewing comfort, etc.). The study reveals in particular that 89% of video adverts on linear TV and BVOD were watched in their entirety, compared to 56% for OLV and just 11% for social media.
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Cannes 2024: A festival of audience records
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The Cannes Festival concluded its 77th edition this Saturday, May 25, broadcast on France Télévisions and Brut., the official partners.
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38.5M viewers on
its linear channels
(vs. 34.9 million in 2023)
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2.9M videos viewed
on france.tv
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37.1M videos viewed across all our
social platforms (Instagram, Facebook,
X, TikTok, and YouTube)
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600M views on Brut. worldwide,
significantly increased compared
to last year
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Historical records for the song contest Eurovision 2024
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36.8% audience share 4+ (highest since 2006 for a prime time show on France 2)
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61.9% audience share
for 15-34 years old
(historical record)
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800k views in
live streaming
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Sources: Médiamétrie Mediamat / eStat
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Great digital audience results in April for our international channels!
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Source: TV5Monde / France 24
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Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332 050 038
Vos données à caractère personnel sont traitées conformément à notre Politique de confidentialité tiers
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