International Newsletter April 2022

International newsletter
May 3, 2022

France 24 became the leading video media in France on digital platforms

(“News & Politics” category)

In March 2022, France 24, the international news channel, became the number one video media in France (News & Politics category) on digital platforms with over 177 million video views in one month.

France 24’s digital success, which comes on top of its linear audiences, illustrates the attachment of audiences to the French international news channel, as well as the major role it plays in delivering reliable information on five continents.

Source : Tubularlabs

2022 Tour de France: CSR, Proximity and Innovation

on the FranceTV Publicité offer program

Before the start of the Tour de France in Denmark on July 1st, France Télévisions is getting into gear and will be offering viewers an exceptional way to watch the entire Grande Boucle free-to-air exclusively on its channels and digital platforms.

New this year: the Women’s Tour de France is back after 33 years, marking a new era for women’s cycling. It will be one of the first Women’s World Tour races to have its own competition week, right after the Men’s Tour de France. Its entry into the cycling landscape should propel women’s cycling to the forefront of the international scene.

In 2021, 42 million viewers watched the Tour de France on France Télévisions*, an all-time record, and 12.6 million videos were viewed on FranceTV platforms**.

FranceTV Publicité is offering its partners the opportunity to place their brand at the heart of the race by sponsoring ever more engaging and innovative features.

Please contact your sales manager for further information.

Discover the offer

Source : * Médiamétrie Mediamat – 60 non-consecutive seconds / ** Médiamétrie – eStat

Africascope Maghreb 2021 Results:

TV5 Monde & France 24 among the leaders in Maghreb

Click here to see our results publication

Source : Africascope Maghreb 2021 – Kantar

Programmatic, Targeting solutions:

FranceTV Publicité unveils its new addressable TV products

FranceTV Publicité is continuing its efforts to make addressable TV advertising accessible to all players and is enhancing its offering with new targeting solutions.

Adressable advertising opens up to guaranteed programmatic buying:

FranceTV Publicité is launching a guaranteed programmatic purchase solution for its inventories via the DSP The Trade Desk: this innovation will considerably accelerate the development of addressable TV by reaching a larger number of advertisers.

New targeting possibilities:

FranceTV Publicité can now target a population on the basis of travel time by car, bicycle or on foot.

We offer brands the possibility of activating their campaign according to weather (temperature, rain, snow, sunshine, wind strength, etc.) and geographical criteria (departments or cities).