Closed for more than 7 months, restaurants are now able to welcome customers indoors again, as of Wednesday, June 9. And to celebrate the reopening, McDonald's has chosen to communicate on France Télévisions.
![](https://www.francetvpub.fr/wp-content/uploads/2021/06/rs-fb-mcdo-réouverture.jpg)
On the advice of Starcom (Publicis Media), FranceTV Publicité has created a two-part event-based campaign:
- A “Teaser” phase from June 6 to 7 on France 2
With a 5” “countdown” commercial, using the audio ambiance found in McDonald’s restaurants, broadcast in preferential locations. This short format is followed by a themed jingle entitled “Bientôt se retrouver” (“Soon to meet again”) created specially by the Lab teams, the special operations unit at FranceTV Publicité.
- A “Reveal” phase from June 8 to 12 on France 2
With McDonald’s “Come back as you are” campaign, broadcast in 30-second format at the chain’s best locations. A themed jingle “Petit à petit, retrouvons-nous” (“Little by little, let’s get back together”) introduces and closes each of the advertiser’s commercials.
The same approach will be used digitally on the France.tv and francetvslash websites with 18-34 data targeting.
![Anne Lainé](https://www.francetvpub.fr/wp-content/uploads/2021/06/1517676083562.jpg)
at McDonald's