BLOC_FTPI_NSIGNAT_DROITE_BLANC_RVB 2020

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ROI Partenaire with BADOIT

Objectives To implement an innovative proposal based on ROI, in addition to the media KPI, in order to increase the turnover of the BADOIT brand. Target Reach BADOIT buyers and also recruit new consumers. Offer Analyze ROI generated by FTV vs. the average ROI of competing channels, overall, for all BADOIT communication for the...

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Back Market X Plus Belle La Vie

Objectives Communicate on the strengths of the brand: sale of refurbished products, wide selection of products, attractive prices and fast delivery, in a high-consumption period: before Christmas Target 25-49 age group Offer 3 scripted spots focused around young people, the brand's priority target. Results 89% of viewers believe that this product placement is an original and...

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Dordogne Périgord Tourisme x FranceTV Publicité

A 100% after 8pm offer for maximum visibility Objectives In the post-covid period, more and more French vacationers were staying in France and going to the countryside. It was therefore necessary to position Dordogne-Périgord as a "star and refuge" summer destination and to hold a place in the minds of French...

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“6ème Set” (with Peugeot and Engie – Season 3)

Objectives Stand out and create a brand preference via engaging special operations for the iconic Parisian tournament Target M/W 25-59 age group Offer For the 3rd consecutive season, we followed Alizé Lim behind the scenes of the iconic Parisian tournament in a playful and dynamic way: Padel avec Tony Parker, Tour du Monde végétal...

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“Dans La Roue du Tour” with Continental, Leclerc and Skoda

Objectives Stand out among all other Tour de France partners and create a brand preference through engaging special operations on one of the world's most publicized sporting events. Target Men 25-59 age group Offer - After the first two years in 2019 & 2020, "Dans la Roue du Tour" was back for the...

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Dix pour cent X Garofalo

A 100% branded content offer at the heart of the successful drama Dix pour cent Objectives - Notoriety objective - Extend TV sponsorship with content creation around Garofalo products Target - Women 35-59 age group / Upper socio-professional categories Offer Production of 3 branded content intros under the "Dix pour cent" license: - Three 100% digital videos...

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“Une minute pour s’engager” – Volkswagen

Objectives Support Volkswagen's "Way to Zero" environmental ambitions through an aspirational TV short Target All audiences Offer - A short program, eco-produced by Brut., on environmental entrepreneurial initiatives that highlights women and men who promote projects, initiatives and daily practices that embody a desire to transform our world into a world with zero waste,...

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“Echappées Parfumées” with Taureau Ailé

Objectives - Establish Taureau Ailé as a premium brand by creating its own communications platform around travel and world cuisine. Target - 35+ yo Upper socio-professional categories Offer - Creation of a web series "Echappées Parfumées" in association with the "Echappées Belles” brand, a reference travel program on the world’s great escapes, hosted by...

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JFOODO x FranceTV Publicité

Objectives JFOODO wishes to promote Sake in France: how Sake has become part of Japanese culture, what are the secrets of its production... The aim is to combine Sake with French dishes, particularly seafood-based. Target Individuals 18 years and older Content A web series of 5 episodes from October to November 2019. On the...

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ecosystem X FranceTV Publicité

Objectives Support Ecosystem in launching its new brand identity, underpinned by a dynamic media group with high level citizen endorsement. Target General public / 25-59 age group Content Creation of a series of 5 x 60-second films featuring France Télévisions group presenters. These films showcase the organization’s new graphic elements: new name, new base...

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2019 Brand Content Video / Brut x Folio – hosted by Cyrus North

Objectives Promotion of the new FOLIO+LYCEE collection, launched in September 2019, which aims to support high school students, especially those in 1ère (Grade 11/Year 12), in their preparation for the new 2020 French Bac exams. Target High school students, future high school students and parents Offer A 1-minute-30-second branded content video streamed on Facebook,...

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I Feel Slovenia

Campaign objectives To attract more travelers, and introduce Slovenia as the perfect tourist destination for short holidays. Focusing on travelers looking for the Slovenian way of life and the discovery of another culture, very close to France. Targets French speaking tourists, families, upscale travelers, frequent weekenders. FranceTV Publicité solution A strong offer: Broadcast the...

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Mon Horizon Rêvé

Discover our collaboration with Emirates Campaign objectives Increase the notoriety and visibility of Emirates for a better presence in mind. To be perceived as the airline of innovation and discovery. Targets AB+, young people FranceTV Publicité solution «Mon Horizon Rêvé» is a short program presenting the daily life and the dream-destination of 10 well-known influencers coming...

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Lactalis

Product placement with Parents mode d'emploi Campaign objectives To increase the sales of the butter (brand : Président) in Sub-Saharan Africa. As butter is not heavily consumed, Lactalis wants to show the African consumers how to use butter in their daily life. Targets AB+, women responsible of household purchases. FranceTV Publicité solution Product placement in...

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European Commission

Branded content solution in a qualitative environment Campaign objectives Under the program #InvestEU, the European Commission wanted to promote its investment plan for French startups thanks to real life case-studies. Targets Euro-sceptical FranceTV Publicité solution Production of 4 mini-films with France Télévisions Publicité production team. The films were broadcast on TV on FRANCE 2 and FRANCE...

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Calvin Klein

A multi-target digital campaign exclusively on france.tv We chose France Télévisions Publicité for our Calvin Klein digital campaign because it offers qualitative environments, good targeting options, and the possibility of premium positions. And - not to forget - the great service, that all requirements have been picked up perfectly and...

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BLOC_FTPI_NSIGNAT_DROITE_BLANC_RVB 2020

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