On September 26, Stratégies hosted the « Grand Prix du Brand Content 2024 ».

This event aims to highlight the excellence of brand content creation by showcasing the best campaigns designed in the past 12 months across all players from this sector.

On this occasion, Brut. won a Silver award in the “AI-Created Content” category for its video “Erasme,” a European Commission’s campaign orchestrated by FranceTV Publicité International.

FranceTV Publicité International and Brut. proposed content on the theme of artificial intelligence in a playful and creative way in order to raise awareness among young people concerning the future of AI in Europe.

This special operation aimed to explain the role of the European Commission in the regulation and implementation of a law concerning AI.