This programme aims to support all of its members’ efforts towards their own technological, business and environmental transitions and promote a more responsible age of digital advertising.

FranceTV Publicité officially obtained Platinum status with the announcement of the second wave.

In order to participate in the SDAT, applying sales houses must justify their fulfilment of 15 criteria, split into 3 themes: Mastering the broadcasting environment, Optimising the technological value chain & CSR approach. A minimum achievement level of 50% across all criteria is required for eligibility.

By joining the programme, FranceTV is expressing its ambition to set itself on a clear path to progress and monitor its advances by means of standardised, consistent reporting.

This new status acknowledges the initiatives led by France TV Publicité to promote more responsible advertising.

As a reminder, in June of last year, France TV Publicité was the first advertising sales house to receive the “Positive Company” label. This label is awarded to companies with ambitious sustainability goals and is designed to support them in their transition towards more environmentally friendly and socially responsible practices.